It's probably good for a turner to have two sites. One for the desired customers, the collectors.
The other for your peers. Keep them seperate, the collector/customer site should be clean and slick, and simple. A site can be clean, simple, no frills and still look high-class. It's a matter of choosing the right color combos, the right fonts, and layout. Do some reading on site design. A good place is Multimedia File Viewing and Clickable Links are available for Registered Members only!! You need to
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You can look at the source of any site and "borrow" the HTML code, changing colors and layout to suite your own needs. Make sure to find out the name of the CSS stylesheet, it's listed in the HTML source's header and is usually named "style.css". It's usually in the same level as the html document, but not always. Anyone is free to take the source from my website and copy it, just change it to your own style:
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If you don't take the style sheet as well, the site won't have any style. It will just be plain HTML, inline, with no formatting. That's the way most websites are these days.
Your peer site can be just a blog, on blogspot.com --Google offers these free of charge. You don't need any website design experience for this, they come with a choice of many templates and most of them look pretty darn good. Just upload a picture, and a description whenever you feel inspired, to tell about a new shop experience or whatever. Here's mine, basically just an experiment to see what I can do:
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You can tell a story, of, for example, a series of steps on how to do something. That is where a blog format really shines.