Junior, I've typically paid $200 to nearly $500 for a one or two day show in the Los Angeles area. Entry fees vary around the country, but unless you're out in the middle of nowhere, those sound like pretty reasonable fees.
When I first started thinking of doing art shows, I did like you and attended a few. I found a few vendors (net even woodturners) who were willing to offer advice, and learned a lot just from asking them questions.
For my first show, I had the same barriers as you...the product pics were no sweat, but I needed booth pics. So, I bought a booth, tables, and table covers, had a sign made at Kinkos, got a few baskets from Ikea, and set up my booth in the back yard and filled the tables with every turning I could get my hands on. I also had to submit a copy of my business license, so I had to go through the whole DBA, tax registration, and business license thing, too. All in all it was worth the trouble. I made more than my entry fee on the first show, and also made some great connections, including Ray Leier from Multimedia File Viewing and Clickable Links are available for Registered Members only!! You need to
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. (Ray was the promoter of the show, and I've done a number of shows with him since then.)
Brad's had better success as far as making back his entry fee than I have. It sounds like he's got a wider spectrum price-wise of products. Although I usually have a few pens, bottle stoppers, and confetti lamps, I mainly have bowls and hollow forms, which aren't always fast to sell. I've had a few shows where I only made a few bucks more (or less) than the entry, and had a couple where I only sold a $40 pen, yet paid $285+ to do it. Right now I'm a bit leery about entering anything in this area due to the economy, but I still plan to pick out at least one show to do this spring, just to test the waters. I really saw the effects of the economy hit the shows out here last fall. My best show ever was the Brentwood show last spring. Expensive entry fee for a one-day show, but I netted more that day than any two-day show I'd ever done. Then my worst show ever was last fall, at the same show in Brentwood. I sold a pen. Nothing else. Lots of people walking around the show, but nobody was carrying any merchandise. I wasn't the only seller who lost money that day. Fortunately, I'm not relying on the income to put food on the table. (But the extra shop fund money is always nice.) If I was serious about making money, I'd have more small stuff for sale, but right now I'd rather try to sell what I like to turn instead of turning things that don't interest me, just to make a sale.
The fact that you saw people carrying purchases around the show is a good sign. This sounds like a show that would be worth pursuing, but I'll second the advice of the others in saying you might want to do a couple smaller shows first to warm up with.
Sounds like you're going about things intelligently. Best of luck, and much success. smiley=thumbsup.gif