Brad_Mortensen
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I don't know if this will be of interest to anyone or not, but felt it wasn't a bad idea to post it anyway. This is my experience of doing shows and it might give some of the people who are new at shows an idea or two. I am not claiming to be an expert or that anyone even has to pay it any attention, it is just what worked for me.
First off, I always kept in mind that when I am at a show I am asking people to give me their money. There is nothing in my booth they have to have and they really don't care how much work or time I put into an item. Many times it is personality that sell the item. I like people and enjoy talking, so it is ok if we talk about fishing or anything, it is not always push to buy. Of course you have to balance that with practicality. Don't ignore other people to be a good old boy with one person. Be genuine with people, don't do the fake smile and it is a kiss of death to talk down to a customer. (I have honestly seen customers put a high dollar item down and the money back in their pocket because the vendor took a superior attitude) In the same bend if you act like you don't have time to deal with them they will feel like they don't have time to give you money.
When at a show I try to treat every single person who comes to my booth like they are very important to me.. and they are.. I want their money. But, I am not subserviant to them, I treat them like a friend. I know everyone is going of course, your not telliing us anything. Then why do so many vendors have a problem in this area?
I set up a bunch of small items $5-$10 range, then mid price range up to about $50 and only set up a few higher dollar items, even if I have cases of them in the truck. Now what I feel is a very important part of the set up... I walk up as a customer and pay attention what my eyes are naturally drawn to. Where does the eye go from there? Is there a flow? Do your eyes get captured by some interesting items, do they lead to a bigger priced item? If you didn't know everything there, would it draw you into your booth? Often times it only takes moving one or two items to draw people in, which is half the battle to get into their pocket.
Pay close attention to how people react to your booth, what they look at first etc. That simple thing of noticing what people were doing made me a bunch of money more then once. While setting up outside (which was the majority of my set ups) I noticed a lot of people would look in but not come in. I rearranged my display many times with little effect. When I saw a tall man stoop just a bit to look in.... I had 6' side walls , I ordered up 7' side walls and my business more then doubled. Even the shorter people didn't like the closed in feeling the 6" walls had Even though the peak was close to 10' high . The items didn't change, it was intirely the entrance height of my tent.
Anyway, I really don't know if this will help anyone, but I hope it does. A lot of the times doing shows is so much more then what you have on the table.
Brad
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