Chris Gunsolley
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Bowl Turner
Posts: 113
Appleton Wisconsin USA
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This topic pertains to the thought processes you believe your potential customers go through when considering the purchase of one of your bowls. I'm assuming there's some sort of (often subconscious) hierarchy of criteria that are considered by the customer. Under this assumption, let's say someone approaches you and may be interested in buying a bowl...
In beginning to narrow down which of your many bowls he or she may be most interested in, what criterion do you think they are generally taking into consideration first?
For example, do you think they have a size in mind, then they compare what's available in that size?
Or, do you think they have a price they're willing to pay in mind and they're firm on that, so they may simply see what's available at that price, and perhaps even consider a variety of sizes and forms as long as it's that price?
Or, are they simply looking for that gut feeling that one of your bowls 'speaks' to them, or creates a want desire, and the bowl that they ultimately decide upon could ultimately happen to fall anywhere on the spectrum of form, size, or price? This is kind of like saying "whatever catches my eye" and price isn't an object.
If there are any other strong possibilities I've neglected to mention here, please do mention them. Perhaps first and foremost people have a form in mind, type of wood, or something else I'm not mentioning altogether? If you think so, what is it?
If you don't mind, please offer the reason(s) you believe potential customers consider what you've named first. I welcome you to share your experiences that support this. I also welcome you to share a general overview of the thought process from initial consideration to the actual purchase, that you believe your customers go through.
All insights and opinions are tremendously appreciated. Thank you.
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